Various

METAPROVERSE CONGRESS L´ORÉAL PROFESSIONAL PRODUCTS The world of professional hairdressing also arrived at the Metaverse in an event we organised for several of the group’s brands. More than 40 professionals worked closely to make our clients’ dream a reality in a unique 2-day hybrid event, with technical and artistic production using and integrating artificial intelligence, avatars and staging, etc. Performances by Soraya Arnelas or moments in which new developments, products and styles inspired by the future were presented to more than 1,200 hairdressing professionals. About our client Company: : L´Oréal Professional Products Year event held: 2023 Category: Events

ESG SUMMIT Para el ESG Summit Europe 2024 en el emblemático Teatro Albéniz de Madrid, INUSUAL EVENTS diseñó y coordinó un espacio integral que fusionó creatividad, branding y funcionalidad. Elementos modulares, señalética corporativa y de branding envolvieron a más de 1.000 asistentes de 20 países en un entorno elegante y sostenible. Una solución “llave en mano” que reflejó la excelencia arquitectónica y temática de un evento referente en sostenibilidad europea. Sobre nuestro cliente Empresa: ESG Summit Año celebración evento: 2024 Categoría: Eventos

BIOTHERM CONGRESS FOR BAS Annual congress for BAs organised by the company Biotherm to present new molecules, compounds and products that will be marketed throughout the year 2023. Event with lucrative and scientific orientations, highlighting the brand’s commitment to the environment and protection of the marine world. About our client Company: Biotherm Year event held: 2023 Category: Events

BAS EVENT AND 70TH ANNIVERSARY BIOTHERM The prestigious cosmetics brand Biotherm commissioned us to design and produce its annual event for BAs at the Hotel Riu Plaza de España, where we sought to recreate the underwater world that characterises Biotherm. We also created a special parallel 70th anniversary event for influencers and VIPs, which due to our devotion to detail became a trending topic in Spain during that week. About our client Company: Biotherm Year event held: 2022 Category: Events

EVENT FOR THE 10TH ANNIVERSARY OF LÂNCOME’S LA VIE EST BELLE Lâncome once again commissioned us to produce an event for one of its major products. In this case it was for the 10th anniversary of the perfume La Vie est Belle and its new promotion campaign starring Julia Roberts. By means of carefully arranged lighting and exquisite audio-visual accompaniment we transported guests to Paris, as showcased in the campaign for this perfume. About our client Company: Lancôme Year event held: 2022 Category: Events

IBERSERIES PLATINO INDUSTRIA CONGRESS For the second straight year Egeda and the Secuoya Foundation commissioned us to produce, coordinate and manage this forum for buying and selling audio-visual products and to create a forum for exchanging ideas for the creation of a common space where Iberian-American cinema can develop and expand its activity. We once again converted the Matadero venue into the global epicentre of Spanish-language cinema with conferences, premieres, stands and parties, etc. About our client Company: Egeda y Fundación Secuoya Year event held: 2022 Category: Events

ATMOSPHERE DAY ARUBA The Winchannel communication agency commissioned us to produce and oversee the Atmosphere 2022 event they created for the Aruba brand. At Madrid’s Goya Theatre we set up an exhibition space with several stands and also decorated the plenary hall and 2 parallel rooms that gave coverage to the event. About our client Company: Winchannel Year event held: 2022 Category: Events

COURSE FOR RESIDENTS IN PAEDIATRIC DERMATOLOGY For yet another year, the AEDV Association commissioned us to design and produce the annual course for resident dermatology physicians. This time it included the creation of an educational platform and website from which the students could analyse practical cases, take exams and resolve questions, etc. We also produced the end-of-course event from the offices of L’Oréal in Madrid, creating a totally interactive and virtual happening. To top off the party, we produced the gala dinner which closed the course until the following year. About our client Company: AEDV Year event held: 2022 Category: Events

PRESENTATION OF LANCÔME RÉNERGIE TRIPLE SERUM Design, creation and production of the event launching the new Rénergie Triple Serum for the company Lancôme. On this occasion we turned the Barcelona Hub into a totally thematic space with the product’s image and colours by means of a complex project involving special lighting and the placement of various decorative elements which allowed guests to see, try and feel this new product in an incomparable setting. About our client Company: Lancôme Year event held: 2022 Category: Events

IBERSERIES PLATINO INDUSTRIA CONGRESS Production, coordination and management of the first Iberian-American congress of the audio-visual market, gathering producers and professionals from around the world at Madrid’s Matadero venue with the sole aim of boosting the connection between business and creativity, besides sharing ideas, projects and financing opportunities. We also created and managed the Congress’s official platform and website, via which meetings could be set up and managed along with streaming for those attending and participation in the various conferences, etc. About our client Company: Egeda and Fundación Secuoya Year event held: 2021 Category: Events