The world of professional hairdressing also arrived at the Metaverse in an event we organised for several of the group’s brands. More than 40 professionals worked closely to make our clients’ dream a reality in a unique 2-day hybrid event, with technical and artistic production using and integrating artificial intelligence, avatars and staging, etc. Performances by Soraya Arnelas or moments in which new developments, products and styles inspired by the future were presented to more than 1,200 hairdressing professionals.
About our client
- Company: : L´Oréal Professional Products
- Year event held: 2023
- Category: Events
