The largest technological event of the British multinational in Spain, which has already visited Paris, Berlin, Melbourne and Johannesburg, arrived in Madrid on April 19 at the North Convention Center of IFEMA.

Under the slogan “Creating today’s business of tomorrow”, the focus was on how innovation and technology are influencing the future of the Spanish business fabric and delved into how Spanish entrepreneurs are preparing for the arrival of new technologies such as Artificial Intelligence or chatbots in their businesses.

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